The last boutique hotel I stayed at, I asked for a wake-up call.
The phone rang, right away.
"Just what are you doing with your life?"
I'm not sure the boutique hotels we show in this edition of FRONT would confuse what a wake-up call is. They're on top of their game, getting a lot of attention, along with grand reviews.
(Maybe spend some time at one. You can use that time to think about what you're doing with your life.)