Shiny happy people.
That's a phrase I use in the advertising or creative world when talking about developing a story, script, or scene where we need a group of super positive people to reflect a good experience with a product or service.
The phrase is stolen from a song by R.E.M.
We didn't have to use it for our FRONTcover story on people who are choosing to move into retirement communities here throughout our region. We didn't have to build or develop the positivity. It was already there.
Take a visit and see for yourself.
We should all be so shiny and happy. |
