If a home security company wanted to get new business, it could go around neighborhoods and just leave its brochure on the kitchen table.
...when nobody's home.
Ok, we don't really advise that approach. But it is indeed the case that owners / operators / entrepreneurs need to be creative and better than ever at marketing and developing their small businesses. It's also important to keep instilling value in your business PRIOR to the day you exit it. Successful small businesses require a strategy.
You can catch all of these ideas in this edition of FRONT.
And if you want a brochure about your local business journal—let us know. We don't just leave them on your table without permission. |
