A skeleton meets a nun. A rabbit on a chopper rides past some mad chefs. A mouse swoops down from the rafters, like a bat. Momma is pooped out on a lawn chair as the old man is bent over. And the old red pickup truck sits parked beside that old cut down tree stump.
Scenes from Alice in Wonderland?
Let's try the beer cooler at your grocery store.
Or you can meet each one at a nearby brewery.
The illustrated labels at five of our locally owned and operated breweries here in Virginia's Blue Ridge are a sight to behold. And you "be-holdin'" those beers is exactly what our craft brewmasters are counting on.
In business, branding matters. And the labels and merchandising that accompany that brand are an important component to the mission.
See for yourself in this month's FRONTcover story.