Specialization or serving a niche is always something that tickled our fancy when covering businesses. That could have something to do with mega corporations and dealing with companies like Amazon and WalMart that have everything and serve everybody. It's pretty impressive to do it all.
It's also impressive to run across a business that COULD do more, but intentionally chooses to limit its products or services to select audiences.
We present one such example on our FRONTcover. If you screen print and embroider apparel, you could do that for any market, no? Why, yes, you could. Or, you could focus on a micromarket or two.
Does that strategy work?
Read and consider.